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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
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Sport management review
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European journal of marketing : EJM
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Sport, Business and Management: An International Journal
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International Journal of Sports Marketing and Sponsorship
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International journal of advertising : the quarterly review of marketing communications
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
2
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-379
Persistent link: https://www.econbiz.de/10010031735
Saved in:
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