Testing a hierarchy of effects model of sponsorship effectiveness
Kostas Alexandris; Rodoula H. Tsiotsou
| Year of publication: |
2012
|
|---|---|
| Authors: | Alexandris, Kostas ; Tsiotsou, Rodoula H. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 5, p. 363-378
|
| Subject: | Profisport | Professional sports | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Werbepsychologie | Psychology of advertising | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678923