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The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
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The Effects of Athlete-Endorsed Advertising: The Moderating Role of the Athlete-Audience Ethnicity Match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10009030038
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Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan; Sung, Hojun; Noh, Yeayoung; Lee, Kimoon - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 488-499
Persistent link: https://www.econbiz.de/10013382131