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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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3
Kwak, Dae Hee
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Mahan, Joseph
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Baker, Thomas A., III.
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
29
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
International journal of sports marketing & sponsorship
12
Neo-simulation and gaming toward active learning
12
The business of gamification : a critical analysis
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Springer eBook Collection
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
8
European Sport management quarterly : ESMQ
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Discussion papers / CEPR
7
Information systems research : ISR
7
International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Public performance & management review
7
Research
7
SpringerLink / Bücher
7
The journal of gambling business and economics
7
Creativity and innovation management
6
Discussion Paper
6
Journal of advertising research
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of media business studies
6
Journal of sports economics
6
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ECONIS (ZBW)
11
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1
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
2
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
3
Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams
Dwyer, Brendan
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009374593
Saved in:
4
The effect of sport video
gaming
on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
5
Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.
;
Byon, Kevin K.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
Saved in:
6
Revisiting the satisfaction-loyalty relationship in the sport video
gaming
context : the mediating role of consumer expertise
Kwak, Dae Hee
;
McDaniel, Stephen R.
;
Kim, Ki Tak
- In:
Journal of sport management : the official journal of …
26
(
2012
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10009512304
Saved in:
7
Is it still "in the game", or has amateurism left the building? : NCAA students-athlethes' perceptions of commercial activity and sports video games
Kaburakis, Anastasios
;
Pierce, David A.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009581481
Saved in:
8
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
9
To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
3
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
Saved in:
10
Challenge accepted : why women play fantasy football
Dwyer, Brendan
;
Lupinek, Joshua M.
;
Achen, Rebecca M.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 376-388
Persistent link: https://www.econbiz.de/10011920122
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