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Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas (contributor) - 2007
Persistent link: https://www.econbiz.de/10003621384
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Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir; Polonsky, Michael J.; Ray, Sangeeta - In: Journal of strategic marketing 28 (2020) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
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The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Rod, Michel; Ashill, Nicholas - In: Journal of strategic marketing 23 (2015) 3, pp. 189-208
Persistent link: https://www.econbiz.de/10011300905
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Toward a contingency theory of CRM adoption
Williams, Paul; Ashill, Nicholas; Naumann, Earl - In: Journal of strategic marketing 25 (2017) 5/6, pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725