Collaborative orientation to advance value co-creation in buyer-seller relationships
Year of publication: |
2019
|
---|---|
Authors: | Gupta, Samir ; Polonsky, Michael J. ; Lazaravic, Violet |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 3, p. 191-209
|
Subject: | asset-specific investments | Collaborative orientation | interactions | value co-creation | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Kooperation | Cooperation | Unternehmensnetzwerk | Business network |
-
Tossavainen, Päivi J., (2013)
-
The effect of equity on value co-creation in business relationships
Gupta, Samir, (2022)
-
Makkonen, Hannu, (2017)
- More ...
-
The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir, (2010)
-
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J., (2010)
-
Gupta, Samir, (2014)
- More ...