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Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
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Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir; Polonsky, Michael J.; Ray, Sangeeta - In: Journal of strategic marketing 28 (2020) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen; Jaber, Faten; Simkin, Lyndon - In: Journal of strategic marketing 30 (2022) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10013170047