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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Frontline health professionals' perceptions of their adaptive competences in service recovery
MacQuilken, Lisa; Robertson, Nichola; Abbas, Ghassan; … - In: Journal of strategic marketing 28 (2020) 1, pp. 70-94
Persistent link: https://www.econbiz.de/10012202795
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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md. Raziuddin Taufique; Vocino, Andrea; Polonsky, … - In: Journal of strategic marketing 25 (2017) 7, pp. 511-529
Persistent link: https://www.econbiz.de/10011855054
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Marketers' perceptions of the implementation difficulties of multichannel marketing
Valos, Michael John; Polonsky, Michael J.; Geursen, Gus; … - In: Journal of strategic marketing 18 (2010) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10008698535
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The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar; Polonsky, Michael J. - In: Journal of strategic marketing 22 (2014) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir; Polonsky, Michael J.; Ray, Sangeeta - In: Journal of strategic marketing 28 (2020) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
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Marketers' perceptions of the implementation difficulties of multichannel marketing
Valos, Michael John; Polonsky, Michael; Geursen, Gus; … - In: Journal of strategic marketing 18 (2010) 5, pp. 417-435
Persistent link: https://www.econbiz.de/10008453847
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Inactivity and the dynamics of relationship development: a proposed model
Polonsky, Michael; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-274
Persistent link: https://www.econbiz.de/10008431873