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Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos; Harker, Michael; Baum, Tom - In: Journal of strategic marketing 23 (2015) 6, pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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Houdini's magical marketing strategies
Weinstein, Art - In: Journal of strategic marketing 30 (2022) 7, pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos; Harker, Michael - In: Journal of strategic marketing 22 (2014) 5, pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
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Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena; Simkin, Lyndon - In: Journal of strategic marketing 24 (2016) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026