Kundenintegrativer Marketing-Mix : Milieutheorie als Basis von Blue-Ocean- und Lovemark - Strategien
Leonard Wehr
| Year of publication: |
2011
|
|---|---|
| Authors: | Wehr, Leonard |
| Publisher: |
Hamburg : Kovač |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Sozioökonomischer Wandel | Milieutheorie |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | 254 S. Ill., graph. Darst. 210 mm x 148 mm, 326 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 60 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Erscheint: November 2011 |
| ISBN: | 3-8300-5905-1 ; 978-3-8300-5905-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377982