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The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
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Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans; Bertschy, Marjorie; Desbordes, Michel - In: Journal of strategic marketing 30 (2022) 4, pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy; Ratnakaram, Sunitha; Lohan, Amanish - In: Journal of strategic marketing 31 (2023) 3, pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit; Gaganpreet Singh; Japutra, Arnold; Javed, … - In: Journal of strategic marketing 31 (2023) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
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Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon; Dibb, Sally - In: Journal of strategic marketing 21 (2013) 5, pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440