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~isPartOf:"Journal of strategic marketing"
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Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
169
Relationship marketing
169
Brand management
107
Markenführung
107
Brand image
68
Markenimage
68
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68
Marketingmanagement
68
Customer satisfaction
53
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Online retailing
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Online-Handel
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Viral marketing
17
Virales Marketing
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Language
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English
365
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Simkin, Lyndon
7
Lim, Weng Marc
6
Roy, Sanjit
6
Bang, Nguyen
5
Dibb, Sally
5
Martin, Brett
5
Rahman, Kaleel
5
Smith, Katherine Taken
5
Fernandes, Teresa
4
Japutra, Arnold
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Polonsky, Michael J.
4
Roy, Sanjit Kumar
4
Thaichon, Park
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bowden, Jana
3
Canhoto, Ana Isabel Domingos
3
Christodoulides, George
3
Das, Gopal
3
Harrigan, Paul
3
Hawkins, Matthew A.
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Leenders, Mark A. A. M.
3
Mishra, Anubhav A.
3
Ozuem, Wilson
3
Vocino, Andrea
3
Areni, Charles Scott
2
Ashill, Nicholas
2
Balaji, M. S.
2
Baumann, Chris
2
Ben Youssef, Kamel
2
Boisvert, Jean
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Chen, Junsong
2
Choudhury, Musfiq Mannan
2
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Journal of strategic marketing
Journal of business research : JBR
2,711
Journal of retailing and consumer services
2,141
SpringerLink / Bücher
988
International journal of hospitality management
928
International journal of consumer studies
785
Psychology & marketing
785
The journal of brand management : an international journal
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
607
NBER working paper series
598
European Journal of Marketing
550
Tourism management : research, policies, practice
520
The journal of product & brand management
510
Working paper / National Bureau of Economic Research, Inc.
500
Journal of travel and tourism marketing
475
Asia Pacific journal of marketing and logistics
472
Management science : journal of the Institute for Operations Research and the Management Sciences
472
Technological forecasting & social change : an international journal
472
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
NBER Working Paper
435
Journal of Consumer Marketing
432
Journal of marketing
431
Journal of the Academy of Marketing Science
407
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
378
Cogent business & management
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
Journal of Product & Brand Management
359
The service industries journal
359
Marketing letters : a journal of research in marketing
354
Marketing intelligence & planning
349
Journal of international consumer marketing
345
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ECONIS (ZBW)
365
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21
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
22
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
23
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
24
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
25
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
26
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
27
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
28
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
29
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
30
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
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