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Narrative Methode
11
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Brand management
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Markenführung
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6
Markenartikel
6
storytelling
4
Consumer behaviour
3
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Olson, Eric M.
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Journal of strategic marketing
Journal of business research : JBR
43
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
42
Journal of organizational change management
39
Industrial marketing management : the international journal for industrial and high-tech firms
27
Management learning : the journal for managerial and organizational learning
25
Human relations
23
Journal of business ethics : JOBE
23
Journal of vocational behavior
21
OECD journal on budgeting
20
Scandinavian journal of management
20
Springer eBook Collection
20
Qualitative research in organizations and management : an international journal
19
Organization : the critical journal of organization, theory and society
18
Human relations : towards the integration of the social sciences
17
Journal of Business Ethics
17
SpringerLink / Bücher
17
Leadership
16
Accounting, auditing & accountability journal
14
Business history
14
International journal of project management : the journal of The International Project Management Association
14
Management communication quarterly : an international journal
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Post-Print / HAL
14
IMF Staff Country Reports
13
Psychology & marketing
13
Accounting, Auditing & Accountability Journal
12
Economics Papers from University Paris Dauphine
12
Tourism management : research, policies, practice
12
Discussion papers / CEPR
11
Journal of management studies : JMS
11
CESifo Working Paper
10
CESifo working papers
10
European management journal
10
History of political economy
10
Journal of management inquiry
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
Organization : the interdisciplinary journal of organization, theory and society
10
Technological forecasting & social change : an international journal
10
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ECONIS (ZBW)
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1
Storytelling
in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
2
Charity appeal story with a tribal stigma anti-climax twist : consequences of revealing unanticipated information in
storytelling
Nguyen, Doan T.
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 337-352
Persistent link: https://www.econbiz.de/10011405799
Saved in:
3
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
4
The dynamic construction of brand
storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
5
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
6
Telling the tale : applying a strategic brand
storytelling
process for STP planning
McDougal, Elizabeth Randon
;
Syrdal, Holly A.
;
Gravois, …
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1296-1316
Persistent link: https://www.econbiz.de/10014553082
Saved in:
7
Strategic brand
storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
8
Story elements, narrative transportation, and schema incongruity : a framework for enhancing brand
storytelling
effectiveness
Houghton, David M.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1263-1278
Persistent link: https://www.econbiz.de/10014553078
Saved in:
9
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
10
Building positive internal and external stakeholder perceptions through CSR
storytelling
Hall, Kelly R.
;
Harrison, Dana E.
;
Obilo, Obinna O.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1317-1338
Persistent link: https://www.econbiz.de/10014553084
Saved in:
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