//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dynamic marketing productivity...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Kano model
1
Markenartikel
1
Markenführung
1
Markenimage
1
brand alliance
1
brand parity
1
branded branding strategy (BBS)
1
institutional isomorphism
1
two-factor theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rahman, Mahabubur
1
Published in...
All
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
3
Asian affairs
1
Asian business & management
1
British Journal of Management
1
British journal of management
1
Business Strategy and the Environment
1
Critical perspectives on international business
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International Marketing Review
1
International journal of economics, finance and management sciences : IJEFM
1
Journal of advertising research
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
The journal of brand management : an international journal
1
critical perspectives on international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differntiated brand experience in brand parity through branded branding strategy
Rahman, Mahabubur
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->