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Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.; Treen, Emily - In: Journal of strategic marketing 27 (2019) 2, pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
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Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri; Vella, Joseph; Duncan, Sherese; … - In: Journal of strategic marketing 32 (2024) 4, pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
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Brand stories in marketing : a bibliographic perspective
Park, Andrew; Treen, Emily; Pitt, Leyland F.; Chan, Anthony - In: Journal of strategic marketing 31 (2023) 3, pp. 635-654
Persistent link: https://www.econbiz.de/10014304935