Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"
Year of publication: |
2019
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Authors: | Pitt, Leyland F. ; Treen, Emily |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 2, p. 97-99
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Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research |
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Market intelligence dissemination practices
Gebhardt, Gary F., (2019)
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Isac, Nicoleta, (2019)
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin, (2017)
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Treen, Emily, (2016)
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App service : how do consumers perceive the quality of financial service apps on smart devices?
Treen, Emily, (2017)
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But you promised! : managing consumers’ psychological contracts
Hannah, David, (2016)
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