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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda; Ferrell, O.C. - In: Journal of strategic marketing 17 (2009) 3, pp. 257-270
Persistent link: https://www.econbiz.de/10008306769
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Knowledge management orientation, market orientation, and firm performance : an integration and empirical examination
Wang, Catherine L.; Hult, G. Tomas M.; Ketchen, David J.; … - In: Journal of strategic marketing 17 (2009) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10003858932
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Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of strategic marketing 19 (2011) 4, pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
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Stakeholder orientation: development and testing of a framework for socially responsible marketing
Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of strategic marketing 19 (2011) 4, pp. 313-339
Persistent link: https://www.econbiz.de/10009180840