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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification
Kuenzel, Sven
;
Halliday, Sue Vaux
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 167-176
Persistent link: https://www.econbiz.de/10008840830
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