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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"MSI reports : working paper series"
~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
MSI reports : working paper series
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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2
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
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