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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian - In: The journal of services marketing 31 (2017) 3, pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
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Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay; Tillmanns, Sebastian; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10009124106