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Marketing
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Journal of the Academy of Marketing Science
European Journal of Marketing
511
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333
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Marketing Intelligence & Planning
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Electronic commerce research and applications
79
Journal of marketing education : JME
79
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ECONIS (ZBW)
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1
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
4
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
5
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
6
Identifying critical problems for mutual cooperation between the private and public sectors : a
marketing
perspective
Robin, Donald P.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
Saved in:
7
Some strategy implications of a matrix approach to the classification of
marketing
goods and services
Bell, Martin L.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
Saved in:
8
Market-based capabilities and financial performance of firms : insights into
marketing
's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
9
Evaluation of subsidiary
marketing
performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
Saved in:
10
Perceived
marketing
-sales relationship effectiveness : a matter of justice
Hulland, John
;
Nenkov, Gergana Y.
;
Barclay, Donald W.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
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