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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
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Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
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Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10009548612