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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10003986008
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When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.; Homburg, Christian; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 762-789
Persistent link: https://www.econbiz.de/10012587472