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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hair, Joseph F."
~person:"Homburg, Christian"
~person:"Lopez, Rigoberto A."
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Marketing
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Hair, Joseph F.
Homburg, Christian
Lopez, Rigoberto A.
Dubinsky, Alan J.
3
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3
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2
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Journal of the Academy of Marketing Science
Lehrbuch
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of marketing theory and practice
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American journal of agricultural economics
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China agricultural economic review : publ. in association with the China Agricultural University
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Die Betriebswirtschaft : DBW
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of agricultural economics
1
Journal of agricultural economics : JAE
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Journal of business research : JBR
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Journal of family business strategy
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Management : journal of contemporary management issues
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Review of industrial organization : RIO
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Review of international economics
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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ECONIS (ZBW)
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1
The loss of the
marketing
department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
2
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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