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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hanf, Jon"
~person:"Lusch, Robert F."
~person:"Oude Lansink, Alfons G. J. M."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Hanf, Jon
Lusch, Robert F.
Oude Lansink, Alfons G. J. M.
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Journal of the Academy of Marketing Science
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Journal of East European management studies : JEEMS
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Agribusiness : an internat. journal
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American journal of agricultural economics
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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MSI reports : working paper series
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Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
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