Elevating marketing : marketing is dead! Long live marketing!
Frederick E. Webster; Robert F. Lusch
| Year of publication: |
2013
|
|---|---|
| Authors: | Webster, Frederick E. ; Lusch, Robert F. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 4, p. 389-399
|
| Subject: | stakeholders | marketing concept | history | theory | Marketingtheorie | Marketing theory | Stakeholder | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776523