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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand image"
~subject:"Cultural identity"
~subject:"Mode"
~subject:"Online retailing"
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Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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Journal of the Academy of Marketing Science
Journal of business research : JBR
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Journal of retailing and consumer services
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Reihe: Marketing : MAR
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International journal of advertising : the quarterly review of marketing communications
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of product & brand management
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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The service industries journal
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Baltic journal of management
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Challenges and trends in modern banking
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
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Cogent business & management
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Cross-cultural and critical perspectives on brands
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E-business : state of the art of ICT based challenges and solutions
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Handbook of strategic e-business management
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International journal of wine business research : IJWBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing
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Journal of international consumer marketing
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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