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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Value brands : cheap or trendy...
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Markenführung
USA
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
53
Brand image
38
Markenimage
38
Brand
30
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
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25
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24
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24
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24
Dienstleistungsqualität
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21
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Marketingmanagement
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15
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E-commerce
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Electronic Commerce
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Article in journal
76
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76
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English
76
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Grewal, Dhruv
3
Hagtvedt, Henrik
3
Brasel, S. Adam
2
Gremler, Dwayne D.
2
Heinberg, Martin
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Kumar, V.
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Yang, Zhiyong
2
Albrecht, Arne Keno
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Arora, Raj
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bearden, William O.
1
Becerra, Enrique P.
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Biswas, Abhijit
1
Block, Lauren
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brach, Simon
1
Brady, Michael K.
1
Bucic, Tania
1
Burnett, John
1
Cadario, Romain
1
Calantone, Roger J.
1
Cao, Zixia
1
Chabowski, Brian R.
1
Chandon, Pierre
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Journal of the Academy of Marketing Science
Journal of business research : JBR
513
The journal of brand management : an international journal
341
Journal of retailing and consumer services
335
The journal of product & brand management
317
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
160
International journal of hospitality management
130
Journal of fashion marketing and management
127
European journal of marketing : EJM
106
Asia Pacific journal of marketing and logistics
100
Journal of international consumer marketing
89
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
77
Marketing intelligence & planning
77
Journal of strategic marketing
70
International journal of retail & distribution management
68
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
International journal of advertising : the review of marketing communications
59
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
International marketing review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of advertising research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
49
American journal of agricultural economics
48
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of travel and tourism marketing
48
The American economic review
48
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ECONIS (ZBW)
76
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76
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1
Time will tell : managing post-purchase changes in
brand
attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
2
A
brand
built on sand : is acquiring a local
brand
in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
3
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
4
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
5
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
6
Effects of offline ad content on online
brand
search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
7
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Gamified interactions: whether, when, and how games facilitate self-
brand
connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
9
When one bad apple spoils consumers' judgment of the
brand
: exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
10
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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