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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Cultivating Service Brand Equity
Berry, Leonard L. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10006152481
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Relationship Marketing of Services -- Growing Interest, Emerging Perspectives
Berry, Leonard L. - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10006154439
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The Nature and Determinants of Customer Expectations of Service
Zeithaml, Valarie A.; Berry, Leonard L.; Parasuraman, A. - In: Journal of the Academy of Marketing Science 21 (1993) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006156045