Narrow search
Showing 1 - 3 of 3
Cover Image
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Cover Image
Critical service logic: making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10010075595
Cover Image
Relationship Marketing: The Strategy Continuum
Grönroos, Christian - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 252-254
Persistent link: https://www.econbiz.de/10006154437