Critical service logic : making sense of value creation and co-creation
Year of publication: |
2013
|
---|---|
Authors: | Grönroos, Christian ; Voima, Päivi |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 2, p. 133-150
|
Subject: | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
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