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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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Do source and anonymity affect mail survey results?
Albaum, Gerald S.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
3
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
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2
On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.
;
Umesh, U. N.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10011865105
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3
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
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4
Exploring the Implications of M-Commerce for Markets and Marketing
Balasubramanian, Sridhar
;
Peterson, Robert A.
; …
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 348-361
Persistent link: https://www.econbiz.de/10006151480
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5
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Trademark Dilution and the Practice of Marketing
Peterson, Robert A.
;
Smith, Karen H.
;
Zerrillo, Philip C.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
2
,
pp. 255-268
Persistent link: https://www.econbiz.de/10006152893
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6
Exploring the Implications of the Internet for Consumer Marketing
Peterson, Robert A.
;
Balasubramanian, Sridhar
; …
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10006153457
Saved in:
7
Type IV Error in Marketing Research: The Investigation of ANOVA Interactions
Umesh, U.N.
;
Peterson, Robert A.
;
McCann-Nelson, Michelle
; …
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10006153954
Saved in:
8
Relationship Marketing and the Consumer
Peterson, Robert A.
- In:
Journal of the Academy of Marketing Science
23
(
1995
)
4
,
pp. 278-281
Persistent link: https://www.econbiz.de/10006154434
Saved in:
9
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-691
Persistent link: https://www.econbiz.de/10008710922
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