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International barter and countertrade : an exploratory study
Huszagh, Sandra M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10001045558
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The marketing concept in the U.S. and the USSR : an historical analysis
Barksdale, Hiram C. - In: Journal of the Academy of Marketing Science 6 (1978) 4, pp. 258-277
Persistent link: https://www.econbiz.de/10001877776
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Salesperson Stereotypes, Consumer Emotions, and Their Impact on Information Processing
Babin, Barry J.; Boles, James S.; Darden, William R. - In: Journal of the Academy of Marketing Science 23 (1995) 2, pp. 94-105
Persistent link: https://www.econbiz.de/10006154899