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Competitive intelligence collection and use by sales and service representatives : how managers' recognition and autonomy moderate individual performance
Rapp, Adam; Agnihotri, Raj; Baker, Thomas L.; Andzulis, … - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 357-374
Persistent link: https://www.econbiz.de/10011287123
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The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
Johnson, Jeff S.; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10010256712
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A communications model for marketing decisions
Maile, C. A.; Kizilbash, A. H. - In: Journal of the Academy of Marketing Science 5 (1977) 1/2, pp. 48-56
Persistent link: https://www.econbiz.de/10002254517
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Marketing orientation in the nonprofit sector : the case of hospitals
McNeal, James U.; Lamb, Charles W. - In: Journal of the Academy of Marketing Science 8 (1980) 1/2, pp. 26-32
Persistent link: https://www.econbiz.de/10002479452
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Goal programming application to assignment problem in marketing
Mehta, Anal J.; Rifai, Ahmed K. - In: Journal of the Academy of Marketing Science 7 (1979) 1/2, pp. 108-116
Persistent link: https://www.econbiz.de/10002441147
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The marketing concept in the U.S. and the USSR : an historical analysis
Barksdale, Hiram C. - In: Journal of the Academy of Marketing Science 6 (1978) 4, pp. 258-277
Persistent link: https://www.econbiz.de/10001877776
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Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
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I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina; Böhm, Eva; Klimke, Lena; Oestreicher, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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The home purchase process : measurement of evaluative criteria through pairwise measures
Freiden, Jon B.; Bible, Douglas S. - In: Journal of the Academy of Marketing Science 10 (1982) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10002213709