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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Journal of marketing
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What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
2
The Paradox of a Marketing Planning Capability
Slotegraaf, Rebecca J.
;
Dickson, Peter R.
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10006150370
Saved in:
3
Dynamic Strategic Thinking
Dickson, Peter R.
;
Farris, Paul W.
;
Verbeke, Willem J.M.I.
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
3
,
pp. 216-237
Persistent link: https://www.econbiz.de/10006152081
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