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Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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2
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
Mohr, Jakki J.
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85
Persistent link: https://www.econbiz.de/10008210603
Saved in:
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