Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Jakki J. Mohr; Shikhar Sarin
| Year of publication: |
2009
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|---|---|
| Authors: | Mohr, Jakki ; Sarin, Shikhar |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 85-96
|
| Subject: | Peter F. Drucker | Hochtechnologie | High technology | Innovation | Marketing | Corporate Social Responsibility | Corporate social responsibility | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830115