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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.; Thompson, Debora; Bone, Sterling; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 619-641
Persistent link: https://www.econbiz.de/10010466650
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A simulation of moral behavior within marketing exchange relationships
Hill, Ronald Paul; Watkins, Alison - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 417-429
Persistent link: https://www.econbiz.de/10003531884
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A simulation of moral behavior within marketing exchange relationships
Hill, Ronald Paul; Watkins, Alison - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 417-429
Persistent link: https://www.econbiz.de/10007757367
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Can advertising benefit women's development? : preliminary insights from a multi-method investigation
Vadakkepatt, Gautham; Bryant, Andrew; Hill, Ronald Paul; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 503-520
Persistent link: https://www.econbiz.de/10013199124