A simulation of moral behavior within marketing exchange relationships
Year of publication: |
2007
|
---|---|
Authors: | Hill, Ronald Paul ; Watkins, Alison |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 417-429
|
Subject: | Simulation | Ethik | Ethics |
-
Salesperson ethics : an interactive computer simulation
Castleberry, Stephen Bryon, (2014)
-
Earthquake simulation : shaking up the ethics education of future business marketing leaders
Evert, Amanda Faith, (2020)
-
Johnson, Kevin J., (2018)
- More ...
-
Morality in marketing: Oxymoron or good business practice?
Watkins, Alison, (2011)
-
A simulation of business-to-business decision making in a relationship marketing context
Watkins, Alison, (2009)
-
Morality in marketing : oxymoron or good business practice?
Watkins, Alison, (2011)
- More ...