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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10007735097
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin; Bayus, Barry L.; Mason, Charlotte H. - In: Journal of the Academy of Marketing Science 31 (2003) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
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The Link Between Attractiveness of "Extrabrand" Attributes and I the Adoption of Innovations
Boyd, Thomas C.; Mason, Charlotte H. - In: Journal of the Academy of Marketing Science 27 (1999) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10006152823
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Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.; Milne, George R.; Miller, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
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Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.; Milne, George R. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
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Exciting red and competent blue: the importance of color in marketing
Labrecque, Lauren I.; Milne, George R. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 711-728
Persistent link: https://www.econbiz.de/10009997374
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A Magazine Taxonomy Based on Customer Overlap
Milne, George R. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 170-179
Persistent link: https://www.econbiz.de/10006155381