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~isPartOf:"Journal of the Academy of Marketing Science"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand management
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Customer Non-Receptivity
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Customer integration
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Malshe, Avinash
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
5
The journal of personal selling & sales management : JPSSM
5
Journal of strategic marketing
4
International business review : the official journal of the European International Business Academy
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The journal of business & industrial marketing
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The journal of personal selling & sales management
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European journal of marketing : EJM
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Journal of personal selling & sales management : JPSSM
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Selling and sales force management collection
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What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
2
Sales enablement : conceptualizing and developing a dynamic capability
Peterson, Robert M.
;
Malshe, Avinash
;
Friend, Scott B.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 542-565
Persistent link: https://www.econbiz.de/10012548065
Saved in:
3
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
4
What makes strategy making across the sales-marketing interface more successful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10008323199
Saved in:
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