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What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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Sales enablement : conceptualizing and developing a dynamic capability
Peterson, Robert M.; Malshe, Avinash; Friend, Scott B.; … - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 542-565
Persistent link: https://www.econbiz.de/10012548065
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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Cover Image
What makes strategy making across the sales-marketing interface more successful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10008323199