What makes strategy making across the sales-marketing interface more succesful?
Year of publication: |
2009
|
---|---|
Authors: | Malshe, Avinash ; Sohi, Ravipreet S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 4, p. 400-421
|
Subject: | Markenführung | Brand management | Grounded Theory | Grounded theory | Verkaufsförderung | Sales promotion | Erfolgsfaktor | Success factor |
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