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The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
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Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services
Bougie, Roger; Pieters, Rik; Zeelenberg, Marcel - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 377-393
Persistent link: https://www.econbiz.de/10006150958
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Adaptive personalization using social networks
Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10011434885