The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Year of publication: |
2010
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Authors: | Pieters, Rik ; Wedel, Michel ; Batra, Rajeev |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 48-61
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