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A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.; Dahlstrom, Robert - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
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A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.; Dahlstrom, Robert - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10008052709
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A meta-analytic review of the effects of organizational control in marketing exchange relationships
Crosno, Jody L.; Brown, James R. - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 297-314
Persistent link: https://www.econbiz.de/10011287130
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.; Crosno, Jody L.; Henard, David H. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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Brand personality appeal: conceptualization and empirical validation
Freling, Traci H.; Crosno, Jody L.; Henard, David H. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 392-407
Persistent link: https://www.econbiz.de/10008994043
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Buyer-Seller Relationships in the Procurement of Logistical Services
Dahlstrom, Robert; McNeilly, Kevin M.; Speh, Thomas W. - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10006153962