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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
76
Markenführung
76
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
42
Markenimage
42
Brand
30
Markenartikel
30
Beziehungsmarketing
21
Relationship marketing
21
Dienstleistungssektor
15
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15
Innovation
12
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
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10
New product development
9
Social Web
9
Social web
9
Advertising effects
8
Produktentwicklung
8
Werbewirkung
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Beschwerdemanagement
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Brand extension
6
Complaint management
6
Einzelhandel
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Retail trade
6
Brand equity
5
Innovation management
5
Innovationsmanagement
5
Automation
4
Automatisierung
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4
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4
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Voorhees, Clay M.
4
Bayus, Barry L.
3
Homburg, Christian
3
Keller, Kevin Lane
3
Brady, Michael K.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hennig-Thurau, Thorsten
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kumar, V.
2
Mende, Martin
2
Mullins, Ryan
2
Noble, Stephanie M.
2
Ozkaya, H. Erkan
2
Robinson, Stacey G.
2
Taube, Markus
2
Wang, Joyce
2
Wieseke, Jan
2
Zhao, Yanhui
2
Ahearne, Michael
1
Alden, Dana
1
Allen, Alexis M.
1
Alvarez, Cecilia M. O.
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Aravindakshan, Ashwin
1
Arens, Zachary G.
1
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1
Ballings, Michel
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
736
The journal of brand management : an international journal
608
SpringerLink / Bücher
413
The journal of product & brand management
393
Journal of retailing and consumer services
354
The service industries journal
313
Industrial marketing management : the international journal for industrial and high-tech firms
159
Psychology & marketing
151
European journal of marketing : EJM
148
International journal of hospitality management
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Springer eBook Collection
118
Asia Pacific journal of marketing and logistics
114
Journal of marketing
114
Journal of strategic marketing
114
Journal of marketing research : JMR
112
The journal of services marketing
111
Marketing intelligence & planning
110
Journal of advertising research
109
Journal of marketing management : MM
108
Journal of marketing communications
106
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Research
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
NBER working paper series
80
Journal of fashion marketing and management
76
Journal of service management
76
Service business
76
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of international consumer marketing
74
International journal of production economics
73
International marketing review
73
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
73
Tourism management : research, policies, practice
73
Cogent business & management
72
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ECONIS (ZBW)
95
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1
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10
of
95
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date (oldest first)
1
Time will tell : managing post-purchase changes in
brand
attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
2
A
brand
built on sand : is acquiring a local
brand
in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
3
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
4
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
5
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
6
Effects of offline ad content on online
brand
search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
7
The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
Saved in:
8
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
9
Gamified interactions: whether, when, and how games facilitate self-
brand
connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
10
When one bad apple spoils consumers' judgment of the
brand
: exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
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