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Journal of the Academy of Marketing Science
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General alliance experience, uncertainty, and marketing alliance governance mode choice
Li, Ning
;
Boulding, William
;
Staelin, Richard
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10003980414
Saved in:
2
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Li, Ning
;
Boulding, William
;
Staelin, Richard
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 119-141
Persistent link: https://www.econbiz.de/10008392821
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