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~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing
54
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16
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16
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Dubinsky, Alan J.
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Feng, Hui
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Grewal, Dhruv
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Homburg, Christian
3
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2
Darroch, Jenny
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Eisend, Martin
2
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1
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1
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1
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1
Berger, Axel
1
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1
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Brasel, S. Adam
1
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1
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Academy of Marketing Science
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
529
Journal of business research : JBR
379
Europäische Hochschulschriften / 5
275
Journal of advertising research
230
International journal of advertising : the review of marketing communications
213
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
188
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176
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171
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170
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165
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161
Industrial marketing management : the international journal for industrial and high-tech firms
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150
European journal of marketing : EJM
145
Journal of Agricultural and Applied Economics
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118
Journal of historical research in marketing
110
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
International Food and Agribusiness Management Review
94
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91
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90
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90
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89
Economics Papers from University Paris Dauphine
84
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83
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
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81
Lehrbuch
81
Agricultural Economics Reports
80
Amber Waves
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
NBER working paper series
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ECONIS (ZBW)
77
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1
Gamified interactions: whether, when, and how
games
facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
2
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
3
Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian
;
Fürst, Andreas
;
Ehrmann, Thomas
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10009736679
Saved in:
4
An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
Saved in:
5
Paths to and off purchase : quantifying the impact of traditional
marketing
and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
6
Where does pride lead? : corporate managerial hubris and strategic emphasis
Kim, Min Chung
;
Xiong, Guiyang
;
Kim, Kwang-ho
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 537-556
Persistent link: https://www.econbiz.de/10011879708
Saved in:
7
The effects of creativity on
advertising
wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
Saved in:
8
Does
advertising
create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
9
A meta-analysis of humor in
advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
10
Enhancing television
advertising
: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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