The effects of creativity on advertising wear-in and wear-out
Year of publication: |
May 2016
|
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Authors: | Chen, Jiemiao ; Yang, Xiaojing ; Smith, Robert E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 3, p. 334-349
|
Subject: | Advertising creativity | Advertising repetition | Ad wear-in and wear-out | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry |
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