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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
83
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Consumer behaviour
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Brand image
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Markenimage
61
Lieferantenmanagement
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Homburg, Christian
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Palmatier, Robert W.
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Rapp, Adam
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Journal of the Academy of Marketing Science
Journal of business research : JBR
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
907
The journal of brand management : an international journal
630
SpringerLink / Bücher
456
International journal of production economics
452
The journal of product & brand management
415
Journal of retailing and consumer services
397
The journal of business & industrial marketing
348
International journal of production research
316
European journal of operational research : EJOR
221
Psychology & marketing
181
European journal of marketing : EJM
176
Journal of Product & Brand Management
172
Journal of purchasing and supply management
164
Asia Pacific journal of marketing and logistics
163
Journal of marketing management : MM
151
Journal of strategic marketing
148
Journal of marketing
147
International journal of hospitality management
141
Journal of business-to-business marketing
138
Marketing intelligence & planning
137
Gabler Edition Wissenschaft
133
Journal of marketing communications
133
Tourism management : research, policies, practice
128
Strategic Direction
124
Journal of travel and tourism marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Springer eBook Collection
107
Transportation research / E : an international journal
104
The IUP journal of brand management : IJBRM
103
International journal of procurement management
102
Journal of operations management
102
Journal of fashion marketing and management
100
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International marketing review
93
Research
93
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ECONIS (ZBW)
154
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154
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1
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Saved in:
2
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
3
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
4
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
5
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
6
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
7
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
Saved in:
8
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
Saved in:
9
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
10
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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