Narrow search
Showing 151 - 160 of 407
Cover Image
How consumer digital signals are reshaping the customer journey
Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Cover Image
Information search behavior at the post-purchase stage of the customer journey
Santos, Cristiane Pizzutti dos; Gonçalves, Renata; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 981-1010
Persistent link: https://www.econbiz.de/10013389495
Cover Image
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.; Bock, Dora E.; Hopkins, Christopher D.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Cover Image
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Cover Image
Adaptive personalization using social networks
Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10011434885
Cover Image
Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas; Driessen, Paul H.; Koll, Oliver - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
Cover Image
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Cover Image
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.; Zhao, Min; Soman, Dilip - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
Cover Image
Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Cover Image
Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian; Mullins, Ryan; Henneberg, Stephan; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 615-638
Persistent link: https://www.econbiz.de/10013199139