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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
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The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
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Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho; Jiang, Juncai; Bruce, Norris I. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin; Abril Barrie, Carmen; Haenlein, Michael - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
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Critics' conformity to consumers in movie evaluation
Pang, Jun; Liu, Angela Xia; Golder, Peter N. - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
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Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan; Saraniemi, Saila - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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Consumer brand relationships : an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
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Pride in contemporary sport consumption : a marketing perspective
Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-603
Persistent link: https://www.econbiz.de/10008747771
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Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar; Krishnan, H. Shanker - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 456-470
Persistent link: https://www.econbiz.de/10008735693